Article marketing mastery sounds more like an unattainable ideal than an actual destination doesn’t it?
I don’t expect to ever leave my trusty Dell one day, after writing an article and say “Damn. Nailed it. Time to ‘master’ something else.”
It won’t happen. And that’s the beauty of all of this.
Progress not perfection.
While I was a copywriter at J Walter Thompson and Young & Rubicam in New York, we creatives would get literally drained by the amount of times we would have to present our ideas. Internally and to the all mighty clients who pay all the bills. Present to this person, present to that person. Get on a plane to Atlanta, present. Go to focus groups, present.
One of the tricks that we came up with during all of that tedium was a game where we would try and insert a phrase into meetings with the head clients. Simple phrase…were totally unique but also HAD NOTHING AT ALL TO DO WITH WHAT WE WERE TRYING TO SELL THEM.